You're ready to take your love for flowers to the next level.

But where do you start?

Deep down, you know you've got the talent, the passion and the determination to be a florist. But right now, the path there feels absolutely daunting. Haunted house level daunting.

You want to make beautiful bouquets with (your home grown) seasonal flowers without crying at 2am. You want to create for actual -paying- clients and run a floral business that fits YOU and YOUR LIFE. You want to silence your inner critic that keeps saying 'you're not good enough'.

You want to design with confidence and start your career with flowers.

You're in the right place.


I will teach you sustainable techniques, how to make designs inspired by nature and mentor you through creative (business) life. All while holding plenty of space for you, your style and your journey!

Reviews

5 star rating

Not Your Average Foam Free Installation

Nonie Kingma

Absolutely loved this! I have never seen someone do this kind of thing. So unique. So beautiful. I really want to try this someday. I appreciated how you sho...

Read More

Absolutely loved this! I have never seen someone do this kind of thing. So unique. So beautiful. I really want to try this someday. I appreciated how you showed your work and when something didn't work, you simply undid it.

Read Less
5 star rating

Natural mechanics for arrangements

Mirélia Auzanneau

I started my membership with this class! Can't wait to try the mechanics I didn't know. This is not "just" a presentation of foam free mechanics but a whole ...

Read More

I started my membership with this class! Can't wait to try the mechanics I didn't know. This is not "just" a presentation of foam free mechanics but a whole class with the arrangements that goes with each of them. It helps to understand at another level how the choice of the mechanics influence the creation and how it is serving artistic goals "in fine". Super useful!

Read Less
5 star rating

Winter Wonderland Installation

Melanie Harrison

This is so beautiful! I found the course very inspiring and I'd love to try creating a similar installation. You helped to break it down into manageable step...

Read More

This is so beautiful! I found the course very inspiring and I'd love to try creating a similar installation. You helped to break it down into manageable steps which made it feel that I could achieve it. Thank you! x

Read Less
5 star rating

No bells and whistles necessary!

Stephanie Tomic

This was a joy to watch. I have previously watched videos on how to make a cascade bouquet and I cringed the whole time as material was literally shoved at a...

Read More

This was a joy to watch. I have previously watched videos on how to make a cascade bouquet and I cringed the whole time as material was literally shoved at all sorts of angles through some chicken wire. But you make it looks so natural and beautiful- working with each flower and stem to make it truly shine. Your ingredient list with its alternatives have helped me to start to plan my first try of a cascade without rushing into it. I can’t wait to re watch this as I try my own!

Read Less
5 star rating

Botanical Tablescape

Sue Balston

A ground-breaking class. I loved it. This tablescape is natural, fresh and very exciting. It feels new, and modern and I think it’s bloody brilliant. There’...

Read More

A ground-breaking class. I loved it. This tablescape is natural, fresh and very exciting. It feels new, and modern and I think it’s bloody brilliant. There’s such a clever use of materials and plants and Anne works her magic in creating a very natural botanical scene. I particularly love the tablescape when it’s all finished on a tablecloth with plates, cutlery, napkins, and attention to detail. I would love to sit at this table, and the best thing is that after doing this class I can now practice creating my own tablescape and there are lots of design tips in the design guide together with design ideas for different themes as well. Thank you Anne x

Read Less
5 star rating

Sumptuous, divine inspiration

Jennie Sharpe

Making a Dutch Masters inspired piece under Anne’s incredible guidance has been a dream. I’m so in love with the photo I’ve ended up with! Such exquisite joy...

Read More

Making a Dutch Masters inspired piece under Anne’s incredible guidance has been a dream. I’m so in love with the photo I’ve ended up with! Such exquisite joy in combining all the most beautiful flowers of the season in one glorious celebration. 6 stars out of 5! ⭐️⭐️⭐️⭐️⭐️⭐️

Read Less
5 star rating

Floristry 101

Kate Friesen

Such a helpful course! Even after a few years designing flowers, I learned about so many useful tools and techniques that I can't wait to use. Anne's explana...

Read More

Such a helpful course! Even after a few years designing flowers, I learned about so many useful tools and techniques that I can't wait to use. Anne's explanations and advice were practical and clear, the video was well shot, and the surprise at the end was quite fun. Thanks Anne for your encouraging, thoughtful work!

Read Less
5 star rating

Peony bouquet

Sally Groves

An inspiring and very helpful tutorial on the scary subject of large flower bouquets. Full of helpful and light bulb moments tips and tricks that make the wh...

Read More

An inspiring and very helpful tutorial on the scary subject of large flower bouquets. Full of helpful and light bulb moments tips and tricks that make the whole thing seem far less daunting. Anne creates a beautiful bouquet that encourages you to have a go as she makes the whole process seem far more approachable and achievable. Thank you x

Read Less
5 star rating

love for flowers

Mayke Zandstra

This is again a class that makes you love flowers even more. I think that is what I like most about Anne's classes. They make you look a different way at flo...

Read More

This is again a class that makes you love flowers even more. I think that is what I like most about Anne's classes. They make you look a different way at flowers and arrangements. Anne is so passioned about every flower, it's shape and it's colors. Since I started my membership I appreciate my garden so much more. Everyday I walk through my garden and see all these different flowers, trees and grasses and I see all these opportunities to use them in the most creative way. This Foam Free Fairy Garden class is again something so creative and natural at the same time, I love it!

Read Less
5 star rating

Wonderful and Instructional Course

Samar Cajal

The course is full of useful information. Anne is very generous with her knowledge and shares it freely. You can see the course has been created with love. E...

Read More

The course is full of useful information. Anne is very generous with her knowledge and shares it freely. You can see the course has been created with love. Excellent guide of good-to-dry flowers and foliage.

Read Less
5 star rating

Inspirational and Inviting

Jason Berke

Anne, this tablescape is full of joy and happiness. I appreciated the tips on negative space, intuition and the use of floral frogs. I can't wait for things ...

Read More

Anne, this tablescape is full of joy and happiness. I appreciated the tips on negative space, intuition and the use of floral frogs. I can't wait for things to bloom here in Minnesota. I'll be sure to try this out. People out there-if you haven't taken a class like this, you should! It is a day brightener!

Read Less

Anne's Flower School

You don’t want to go to a traditional flower school. But you need techniques to create the designs you love. I'm so glad you found me! With my guidance, you will learn everything you need, without ever touching flower foam.

Join the membership

You get instant access to all these classes if you sign up today!

I'm a floral artist

The short version: based in the Netherlands, teaching globally, +12 years of business experience, specialised in foam free & artful installations.

The longer version: I believe every creative deserves to embrace their unique style. So if the thought of clients that ask you to create things you actually love makes you all happy-teary-eyed (like you just saw a kitten), you’re at the right place! 

Because I’m not here to teach you an one size fits all trick. I’m here to teach you solid - foam free - techniques so you can run wild with them. With new skills in place, the only limit is your imagination! (okay and maybe the budget, but ssst)

What you see is what you get here. That means you will find a passionate educator, an honest mentor and a devoted cheerleader in me. Creativity, inspiration and personality are the foundation of this entire school (and the rest of my business) and for me, those will always weigh more than keeping things ‘professional’. 

I'd rather be real with you!

Trust in your creativity

Follow the flower call and dive in! I'll be there to support you along the way. Together with your new flower family you'll find you can do & create so much more than you imagined!

Students about the membership

Being part of something special

"The membership is a beautiful journey. Feeling and being part of something very rare and special. To have space and love to be me and to enjoy the flowers. To create tablescapes, to forage, to pick up a flower and see utter beauty, to fill up vessels, and to have the tools and encouragement to create your own art with loving arms. No pressure, no stress, no expectations on your time just restorative, calming, uplifting, understanding with a teacher who puts her heart (it’s big, so big) and soul into the membership. No one will regret joining Anne’s membership because it’s something very beautiful that once you join you will find out."

Don't hesitate to join!

"If you have any interest in or passion for working with flowers, don’t hesitate to join! Anne is the loveliest person with the most incredible talent for sharing her knowledge, enthusiasm, her eye for and love of detail, and her incredible artistry. You will see flowers, and nature itself, with new, wide eyes and heart."

I feel supported & confident

"The membership helps me focus less on competition and more on collaboration and creativity. It means I feel supported in the part of my business I want to grow the most in - design work, and gives me confidence to try new things and trust the process."

A solid base, 4 weddings & a funeral

"The membership gives my business a solid base for floral design and without the lessons I wouldn’t be where I am now! This year I literally booked four weddings and a funeral! And that is something I could only dream about last year!"

Uncomplicated way of teaching

"The membership is an uplifting, kind and truly magical way to learn about flowers and floristry. The uncomplicated and tender way of teaching Anne has makes it easy to learn and to grow."

I launched my own floral design business!

"I was surprised that it was so inspirational and confidence-building that I ended up launching my own floral design business. Something I’d never dared dream of doing!"

Personal support

"I love how responsive and in touch Anne is. I had done online classes before where I never actually got personal feedback or communication from the teacher, so it's so nice to have so much personal support!"

It changed me forever

"Anne's membership changed me forever - thank you. I’ve grown, like really grown. My love of flowers, nature, the sky, the light, the seasons, the sea, the landscape, just all of it has flourished a thousand times brighter. I’m so grateful."

Join the membership

This is what you're signing up for:

  • Instant access to design classes, mentor talks and live recordings

  • Download extensive design guides with complete recipes & alternative ingredients

  • monthly live Q&A mentor sessions with Anne

  • access to a members only online community to ask all your questions & get feedback

  • unlimited access as long as you're a member, watch & re-watch at your own leisure

  • EXCLUSIVE BONUS CONTENT: talks on creative life, group discussions, inspiring assignments and personal feedback on your work

Get ready to feel confident about your skills & style!

Have a peek inside!

Click the video to watch a trailer

FAQ

  • What will I learn in these classes?

    Everything about natural floral design, the creative side of running a business and practical tips. The video classes cover different topics, like garden style bouquets, natural looking centerpieces, ceremony scapes, dried flowers, etc. All seasonal, all foam-free! I will teach you how to create these pieces and add your own signature to them. The live classes vary between makealongs and inspiring talks/mentor sessions. So in short, everything you need to help your floral business thrive!

  • Do I need a lot of experience for these classes?

    Some basic knowledge about flowers can be useful, but my classes are definitely suitable for beginners. There will be more advanced classes and easier classes to keep things interesting. But I will talk you through them on an easy to follow pace. And you can re-visit the videos any time you want!

  • What can I expect from my membership?

    You get full access to a library with +50 videos, downloadable design guides and live session recordings. You will also gain access to the monthly live Q&A sessions, which are always a big source of inspiration and motivation. And there's a members-only forum, Instagram page and international group of flower friends waiting for you!

  • What will we do in the live group sessions?

    These are our monthly check-in moments. I host Q&A sessions and the occassional creative make-along. I'll be your personal mentor :) The live sessions are for YOU, so I encourage you to send in questions & join me live if you can. Some of the topics we've talked about so far: How to deal with the imposter syndrome, photographing your own work, how to discover your style/voice, building a portfolio, pricing&ordering, etc. So much valuable info! Find them all in the 'live recordings' course.

  • What's included if I sign up now?

    Everything! All past classes are there for you, including the design guides, all live session recordings and there's a community waiting for you to introduce yourself. Start learning and find flower friends to dream with!

  • How long will I have access to the videos?

    As long as you're a paying member, you have unlimited access to the videos, design guides, community and live sessions. Watch on your own pace, time and device!

  • What if I want to cancel my subscription?

    You can cancel any time via the billing tab in your account! No matter where you are in your term. Your access to all the content will expire as soon as your last paid term ends. Come back any time, your progress will be waiting for you :)

  • Do the videos have subtitles?

    All design videos from 2024 onward have closed captions in English. Sadly, I can't add captions to the live recordings. I hope to add captions to my older videos one day, to make my school more inclusive & accessible, but for now I'm focussing on new videos!

Join a club of flower lovers!

Stop feeling alone in your creative journey, you found a family to grow & learn with! Flower farmers, beginning and more experienced florists, those that dream of owning a floral business.. everyone is welcome!